What is a first impression worth
that you can never take back?
What does a business photographer cost?
A business portrait session starts at 1,995 euros.
Four routes to your presence — from a focused portrait to a complete brand day.
Transparently calculated, with no hidden items.
Package 01
Portrait Essential
The image that opens doors – before a word is said.
Half production day · 1 person
Includes
- 20+ shots in the mobile studio
- 5 retouched final images in print quality
- Individual lighting & image concept
- Delivery via download link
- Unlimited usage rights
Package 02
Personal Branding
Material for months – not one image, but a supply.
Production day + post-production day · 1–2 people
Includes
- 50–75 images in several sets – outfit, location, mood
- Formats for social media: portrait, landscape, square
- Natural editing
- Image concept and set planning in a preliminary meeting
- Make-up artist included in the price
- Unlimited usage rights
Package 03
Portrait + Brand Interview
One production day with everything a project needs.
Full production day · 1–3 people
Includes
- 40+ shots, 10 retouched final images
- Interview video 3–5 min. (fully edited)
- 3 social media cuts (vertical + horizontal)
- Team photos in the same look & feel
- Behind-the-scenes material
- Unlimited usage rights
Package 04
Full Brand Day
The brand. Complete social media. Print-ready. Ready to use. Online.
1–2 production days · entire team
Includes
- Portraits of the entire team – up to 20 people, more by arrangement
- 2–3 interview videos (executives, experts)
- Employer branding film 60–90 sec.
- Architecture & office documentation
- Social media package (6–10 cuts)
- Individual image concept & preliminary meeting
- Unlimited usage rights
“First-class professionals, highly reliable and nice into the bargain, 5 stars!”
All prices: no VAT charged (§ 19 UStG) · Individual offers and extensions on request · File delivery & formats (German)
Unlimited usage rights means: unlimited in time, territory and media for the client's purposes, including passing the images on to commissioned agencies and to the press. Resale and licensing to third parties are excluded.
What costs extra — and how much.
Included within 100 kilometres. Beyond that, €0.38 per kilometre driven from Calw, there and back, plus €70 per started hour of travel time. For productions with an overnight stay, plus hotel at cost.
Images beyond the package scope are charged by effort, billed in 15-minute increments. Guideline: three to four portraits per hour. One round of corrections per image is included.
Delivery in 4 to 5 instead of 7 to 10 working days, for a 50 percent surcharge on the package price. Must be agreed when the order is placed.
Can be added to Portrait Essential. Already included in Personal Branding, Portrait + Brand Interview and Full Brand Day.
Can be added to any package. Styling, outfit advice and coordination with the image concept.
Part of every delivery. If not provided by the client, it is charged at purchase price without mark-up.
All additional items are quantified in writing before the order is placed. There are no additional charges after the order is placed. Professional liability insurance is in place; proof is provided on request. For orders of €2,000 or more, 50 percent is due on order confirmation and the balance after delivery, each payable within 14 days net.
Exclusive additional offer
Make-up artists & stylists
– professional, authentic, timeless.
A unique feature that makes the difference: for all productions, Jens Achtert works with professional make-up artists and stylists on request. This is standard for every high-quality production today – and can be booked directly through Jens Achtert.
- Significantly lower costs for digital retouching
- Top-quality images, ready to use quickly
- A much more authentic result – real instead of retouched
- Time saved in post-production
- High-resolution results with no reworking needed
Can be added for €300 per session each. The make-up artist is already included in the Personal Branding, Portrait + Brand Interview and Full Brand Day packages.
Make-up artist
Professional make-up optimised for the camera – natural, flattering and expressive. The result: images that convince at once, without digital corrections.
Stylist
Suitable clothing, accessories and locations that match the personality and the brand – coordinated with the image concept and the desired presence.
How a project works
What does business photography cost in 2026 compared with the market?
Prices for professional business photography in Germany in 2026 are mostly between 800 and 6,000 euros. Where an offer lands within this range depends mainly on four things: the length of the session, the extent of image editing, the photographer's experience and the region.
- Single business portrait — 350 to 800 euros
- Executive portrait — 800 to 1,800 euros
- Team shoot, 5 to 15 people — 1,200 to 3,500 euros
- Corporate photography — 2,000 to 6,000 euros
At imagecouture a session starts at 1,995 euros and goes up to the Full Brand Day. Concrete figures instead of ranges: what each package includes is listed above — with gross price, no additional items.
What to look for when choosing
- Portfolio — style and quality must suit your own brand.
- References — other clients' experiences say more than any price list.
- Overall package — the day rate alone says nothing; what counts is what is delivered in the end.
- Usage rights — clarify for what and for how long the images may be used.
What clients typically ask.
What does a business photographer cost in Germany?
Packages from business photographer Jens Achtert start at 1,995 euros (no VAT charged (§ 19 UStG)) for the Portrait Essential package (half production day, 5 retouched final images in print quality). The Portrait + Brand Interview package costs 5,355 euros (no VAT charged (§ 19 UStG)) (full production day, photo and video from a single source). The Full Brand Day for teams and companies starts at 11,305 euros (no VAT charged (§ 19 UStG)). All productions take place with a mobile high-end studio on site throughout Germany.
Does business photographer Jens Achtert travel throughout Germany?
Yes. Jens Achtert and his mobile high-end studio are at home in the Greater Stuttgart area and mobile beyond it – in Pforzheim, Karlsruhe, Heilbronn, Reutlingen, Ulm, Mannheim and Frankfurt am Main, in Coburg and around Lake Constance in Switzerland and Austria. Travel within 100 km is included. Beyond that, €0.38 per kilometre driven from Calw is charged, there and back, plus €70 per started hour of travel time – quantified in advance in the offer. Europe-wide productions are also possible on request – previous locations include cities such as Brussels, Vienna, Bratislava and Rome.
What is the difference between Portrait Essential and Full Brand Day?
The Portrait Essential package (1,995 euros, no VAT charged (§ 19 UStG)) is designed for individuals – ideal for executives who need a strong LinkedIn profile picture or press photos. The Full Brand Day (from 11,305 euros, no VAT charged (§ 19 UStG)) covers the entire team, several interview videos, an employer branding film and a complete social media package.
How many people can be photographed in a business shoot?
The Portrait Essential package is designed for one person. Package 02 covers up to 3 people. The Full Brand Day includes portraits of up to 20 people. From the 21st person, a tiered price applies, stated in the offer before the order is placed.
What do unlimited usage rights mean?
Unlimited in time, territory and media for the client's purposes – website, social media, print, press, trade fairs, annual report. Passing the images on to commissioned agencies and to the press is included. Resale and licensing to third parties are excluded. The rights apply regardless of whether a person shown later leaves the company.
Can I book a make-up artist and stylist for my business shoot?
Yes. Jens Achtert works with professional make-up artists and stylists who can be booked directly through him. The result: more authentic, high-quality images that are ready to use at once – without elaborate digital retouching.
In which format do I receive the finished business photos and videos?
For print you receive final files in the appropriate CMYK profile – as TIFF on request, if the images are going into a layout or are to be retouched or extended. For web and social I deliver up to 3,840 pixels wide, i.e. the 4K standard. Videos as MP4 in 4K as well as in optimised versions for LinkedIn, Instagram and web. Delivery takes place within 7–10 working days after production: on a storage medium that is part of every delivery, and additionally via a download link valid for two weeks. Once editing is complete, no copies remain with imagecouture – no archive, no cloud, no data with third parties. Long-term storage is the client's responsibility. Which format is right for what is explained in detail on the File Delivery & Formats page (German).
How far in advance do I need to book my business photographer?
For individual portrait shoots, a lead time of 2–3 weeks is recommended. For Full Brand Days with team coordination, ideally 4–6 weeks in advance. For short-notice requests, just get in touch directly via WhatsApp.
Can a package be extended later?
Certainly. Many clients start with package 03 and book a Full Brand Day the following year. The collaboration becomes more efficient because Jens Achtert already knows the brand.
Let's talk.
One sentence on the occasion and intended use is enough. I usually reply within 24 hours – with a proposed date, the time required and a package recommendation.