Portrait.Business Photographer and Director · Greater Stuttgart

Photo and film are usually bought separately, from two providers, on two days. Jens Achtert does both himself, on the same day, from the same lighting setup. That is unusual, and no trick: he comes from both crafts.

In his main role he is responsible for content and communications at a large healthcare company in southern Germany — a dual role that sets him apart from freelance photographers: he knows how brands work because he runs one every day. Add to that the master craftsman title of the Munich Chamber of Crafts, the State Prize of the Bavarian State Government and his training as a Content Manager at OMR Academy Hamburg. From large format on sheet film to the vertical cut for smartphones — he has worked through every technology shift in this industry himself.

From Calw, Baden-Württemberg, he travels with his mobile high-end setup to clients in the Greater Stuttgart area, in Pforzheim, Karlsruhe, Heilbronn, Reutlingen, Ulm, Mannheim and Frankfurt am Main, in Coburg and Upper Franconia, and around Lake Constance into Switzerland and Austria — on request with make-up artists and stylists from his network.

Imagery from the generator increasingly looks like imagery from the generator. If you have something to say, the finished image alone no longer takes you very far. It helps when the way it came about is captured as well.

That is exactly what we call Content Production: not one image. Not one film. But a coherent body of work made of business portrait, video portrait, brand interview and making-of — matched to each other and ready to use on LinkedIn, your website, social media, in investor presentations and recruiting.